Ijazah Sarjana Muda Pengurusan Teknologi (Pemasaran Teknologi Tinggi)
工艺管理（高科技市场行销）学士学位
UPU代号：CP55
修读年数：4年（8学期）
学习内容:
工艺管理（高科技市场行销）的宗旨在于透过小班授课，让讲师能与学生有近距离接触，学生将学习如何开发技能以在未来的市场领域里进行营销管理工作及培养团队合作精神。教学方式将采用与相关企业的实际项目合作，让学生了解运作过程，以增加未来受雇的机会。此科系所提供的大量专业化选修课及实习使学生能适应高科技市场营销及发展个人事业。学生将掌握了解市场的不稳定性及消费者心理的技巧，从而拟定更好的营销决策；评估市场预算并转化市场投资为回报；分析客户及相关单位的回酬率；塑造国际市场盈利；利用市场分析作为实际竞争优势；了解品牌及产品管理战略。
备注：
• 除了部分大学必修科目(University Courses)以马来文教学外，课程核心科目(Core Courses) 和特选科目(Elective)是以英文教学。
就业机会
领域:
- 市场营销
- 销售和业务发展
- 市场研究
- 机构的趋势
- 通信和活动机构
- 销售和业务发展
- 采购业
职业:
- 市场及营销经理
- 采购员
- 关键客户经理
- 生产部经理
- 贸易营销及分类部经理
SEMESTER 1
- MALAYSIA SOCIO-ECONOMIC DEVEPLOPMENT MALAYSIA
- TITAS
- FALSAFAH SAINS DAN TEKNOLOGI
- BUSINESS AND ORGANISATIONAL MANAGEMENT
- MANAGEMENT OF TECHNOLOGY
- BUSINESS MATHEMATICS
- PRINCIPLES OF ECONOMICS
SEMESTER 2
- HUBUNGAN ETNIK
- TECHNOPRENEURSHIP
- PRINCIPLES OF ACCOUNTING AND FINANCE
- PRINCIPLES OF MARKETING
- BUSINESS STATISTICS
- HUMAN RESOURCE MANAGEMENT AND TECHNOLOGY
SEMESTER 3
- TECHNICAL COMMUNICATION I
- CO-CURRICULUM I
- BUSINESS LAWS
- INFORMATION SYSTEMS MANAGEMENT
- BRANDING AND PACKAGING TECHNOLOGY
- OPERATIONS MANAGEMENT
- CONSUMER BEHAVIOUR
- R&D MANAGEMENT AND COMMERCIALISATION
SEMESTER 4
- THIRD LANGUAGE
- CO-CURRICULUM II
- MANUFACTURING PROCESS
- FUNDAMENTALS OF ENERGY MANAGEMENT
- DATABASE
- MARKETING AND DISTRIBUTION CHANNEL
- SUPPLY CHAIN MANAGEMENT
SEMESTER 5
- TECHNICAL COMMUNICATION II
- BUSINESS PLAN
- ELECTRIC AND ELECTRONIC PRACTICES
- INTRODUCTION TO MANUFACTURING SYSTEMS
- BRANDING AND PACKAGING TECHNOLOGY
- PROMOTION AND ADVERTISING TECHNOLOGY
- PROMOTION AND ADVERTISING TECHNOLOGY
SEMESTER 6
- CRITICAL AND CREATIVE THINKING
- RESEARCH METHODS
- INTERNATIONAL MARKETING
- HIGH TECHNOLOGY MARKETING STRATEGY
- HIGH TECHNOLOGY MARKETING RESEARCH
- ELECTIVE I
SEMESTER 7
- INDUSTRIAL TRAINING
- INDUSTRIAL TRAINING REPORT
SEMESTER 8
- UNDERGRADUATE PROJECT
- ELECTIVE II
- ELECTIVE III
