Ijazah Sarjana Muda Pengurusan Teknologi Dengan Kepujian (Pemasaran Teknologi Tinggi)
科技管理（高科技市场行销）荣誉学士学位
UPU代号：CP55
PTPTN代号:B5278
修读年数：4年（8学期）
学习内容:
科技管理(高科技市场行销)的宗旨在于透过小班授课，让讲师能与学生有 近距离接触，学生将学习如何开发技能以在未来的市场领域里进行营销管 理工作及培养团队合作精神。教学方式将采用与相关企业的实际项目合作， 让学生了解运作过程，以增加未来受雇的机会。此科系所提供的大量专业 化选修课及实习使学生能适应高科技市场营销及发展个人事业。学生将掌 握了解市场的不稳定性及消费者心理的技巧，从而拟定更好的营销决策； 评估市场预算并转化市场投资为回报；分析客户及相关单位的回酬率；塑造国际市场盈利；利用市场分析作为实际竞争优势；了解品牌及产品管理战略。
此科系课程为最少4 年（8 semesters），最少129 个credit hours。该课程如下：
SEMESTER
|
CODE
|
SUBJECT
|
CATEGORY
|
CREDIT
|
YEAR 1 SEMESTER 1
|
BLHL 1010
|
Foundation English Programme*
|
W
|
0
|
BLHW 1702
BLHL 1012 |
Islamic and Asian
Civilization(TITAS)
Malay Language Communication*** |
W
|
2
|
|
BTMW 4012
|
Technology Entrepreneurship
|
W
|
2
|
|
BTMU 1013
|
Business And Organizational Management
|
P
|
3
|
|
BTMU 1023
|
Management Of Technology
|
P
|
3
|
|
BTMP 1013
|
Business Mathematics
|
P
|
3
|
|
BTMP 1023
|
Principles Of Economics
|
P
|
3
|
|
TOTAL
|
16
|
|||
YEAR 1 SEMESTER 2
|
BKK ----
|
Third Language
|
W
|
2
|
BPTU 1033
|
Technopreneurship
|
P
|
3
|
|
BTMP 1033
|
Principles Of Accounting And
Finance
|
P
|
3
|
|
BTMP 1043
|
Principles Of Marketing
|
P
|
3
|
|
BTMP 1053
|
Business Statistics
|
P
|
3
|
|
BTMP 1063
|
Human Resource Management And
Technology
|
P
|
3
|
|
TOTAL
|
17
|
|||
YEAR 2 SEMESTER 1
|
BLHW 2403
|
Technical English
|
W
|
3
|
BKK ----
|
Co-Curriculum I **
|
W
|
1
|
|
BTMP 2073
|
Business Laws
|
P
|
3
|
|
BTMP 2083
|
Information Systems Management
|
P
|
3
|
|
BTMP 2093
|
Operation Management
|
P
|
3
|
|
BTMP 2313
|
Consumer Behaviour
|
K
|
3
|
|
BTMP 2323
|
R&D Management And
Commercialization
|
K
|
3
|
|
TOTAL
|
19
|
|||
YEAR 2 SEMESTER 2
|
BLHW 2712
BLHW 2752* |
Ethnic Relations
Malaysian Culture |
W
|
2
|
BKK ----
|
Co-Curriculum II**
|
W
|
1
|
|
BMCG 2323
|
Manufacturing Process
|
P
|
3
|
|
BMCG 2213
|
Fundamental Of Energy Management
|
P
|
3
|
|
BITG 2323
|
Database
|
P
|
3
|
|
BTMP 2333
|
Marketing And Distribution Channel
|
K
|
3
|
|
BTMP 2343
|
Supply Chain Management
|
K
|
3
|
|
TOTAL
|
18
|
|||
YEAR 3 SEMESTER 1
|
BLHW 3403
|
English For Professional
Communication
|
W
|
3
|
BENG 3013
|
Electric And Electronic Practices
|
P
|
3
|
|
BMFG 3113
|
Introduction To Manufacturing
Systems
|
P
|
3
|
|
BTMP 3353
|
Branding And Packaging Technology
|
K
|
3
|
|
BTMP 3363
|
Promotion And Advertising
Technology
|
K
|
3
|
|
BTMP 3373
|
International Marketing
|
K
|
3
|
|
TOTAL
|
18
|
|||
YEAR 3 SEMESTER 2
|
BTIU 3926
|
Industrial Training
|
P
|
6
|
BITU 3946
|
Industrial Training Report
|
P
|
6
|
|
TOTAL
|
12
|
|||
YEAR 4 SEMESTER 1
|
BLHC 4032
BLHW 1742
|
Critical and Creative Thinking
Malaysian Studies***
|
W
|
2
|
BTMP 4043
|
Business Plan
|
P
|
3
|
|
BTMU 4072
|
Final Year Project I
|
P
|
2
|
|
BTMU 4103
|
Research Methodology
|
P
|
3
|
|
BTMP 4383
|
High Technology Marketing Strategy
|
K
|
3
|
|
BTMP 4393
|
High Technology Marketing Research
|
K
|
3
|
|
TOTAL
|
16
|
|||
YEAR 4 SEMESTER 2
|
BTMU 4084
|
Final Year Project II
|
P
|
4
|
BTM - - - -
|
Elective I
|
E
|
3
|
|
BTM - - - -
|
Elective II
|
E
|
3
|
|
BTM - - - -
|
Elective III
|
E
|
3
|
|
TOTAL
|
13
|
|||
TOTAL CREDIT
|
129
|
|||
W: 大学必修科目 P: 普通核心科目 K: 课程核心科目 E: 特选科目
*如在MUET测试中低于BAND
4，需报读此科目。
**此科目可在任何一个学期报读，但在报读前请查询课外活动单位。
***此科目只有外国学生需报读。
Code
|
Subject
|
Category
|
Credit Hour
|
|
Elective Subjects
|
BTMP 2243
|
Innovation Management Strategy
|
E
|
3
|
BTMP 3293
|
Change Management
|
E
|
3
|
|
BTMP 3513
|
Professional Ethnics
|
E
|
3
|
|
BTMP 3523
|
Industry
Leadership
|
E
|
3
|
|
BTMP 4263
|
Technology Forecasting and
Planning
|
E
|
3
|
|
BTMP 4383
|
High Technology Marketing Strategy
|
E
|
3
|
|
BTMT 2083
|
Franchise and Retail Management
|
E
|
3
|
|
BTMT 2093
|
Network Management and Business Growth
|
E
|
3
|
|
BTMT 3143
|
New Capital and Risk Management
|
E
|
3
|
|
BTMT 3163
|
Consultancy and Coaching For Technopreneurs
|
E
|
3
|
|
BTMT 4183
|
Business
Plan II
|
E
|
3
|
|
Third Language
|
BLHL 1012
|
Malay I
|
W
|
2
|
BLHL 1112
|
Arabic I
|
W
|
2
|
|
BLHL 1212
|
Mandarin I
|
W
|
2
|
|
BLHL 1312
|
Japanese I
|
W
|
2
|
- 除了部分大学必修科目(University Courses)以马来文教学外，课程核心科目(Core Courses) 和特选科目(Elective)是以英文教学。
领域:
- Marketing (市场营销)
- Sales and Business Development (销售和业务发展)
- Market Research (市场研究)
- Trends Agencies (机构的趋势)
- Communications and Events Agency (通信和活动机构)
- Sales and Business Development (销售和业务发展)
- Procurement Industry (采购业)
职业:
- 市场及营销经理 (Sales and Marketing Manager)
- 采购员 (Buyer)
- 关键客户经理 (Key Account Manager)
- 生产部经理 (Production Manager)
- 贸易营销及分类部经理 (Trade and Marketing Category Manager)
历年积分平均数
2016/17/UTeM/FPTT/CP55
技术大学科技管理（高科技市场行销）荣誉学士
UTeM
|
||||||||||||
2014/15
|
2015/16
|
2016/17
|
||||||||||
S
|
M
|
D
|
L
|
S
|
M
|
D
|
L
|
S
|
M
|
D
|
L
|
|
平均数Mean
|
2.58
|
-
|
-
|
-
|
0.64
|
-
|
-
|
-
|
2.78
|
-
|
-
|
-
|
入学积分范围 Min-Max
|
2.50-3.09
|
-
|
-
|
-
|
2.25-3.59
|
-
|
-
|
-
|
2.00-3.67
|
-
|
-
|
-
|
众数 Mode
(人数) |
2.58(3)，3.00(3)
|
-
|
-
|
-
|
3.17(4)
|
-
|
-
|
-
|
2.75(4)
|
-
|
-
|
-
|
华裔生总人数/该科系总人数
|
24/55
|
34/99
|
32/111
|
|||||||||
* S=STPM; M=MATRIKULASI; D=DIPLOMA；L=LAIN-LAIN (POLITEKNIK, FOUNDATION, A-LEVEL, ASASI 等)
备注： 1）所有数据只包括华裔生 2）所有数据不包括课外活动分数 3）积分只是参考资料，不是入学标准 |
