技大介紹短片

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Wednesday, 18 January 2017

FPTT - High Technology Marketing (BTMM)

BTMM - Bachelor of Technology Management (High Technology Marketing) with Honours
Ijazah Sarjana Muda Pengurusan Teknologi Dengan Kepujian (Pemasaran Teknologi Tinggi)
科技管理(高科技市场行销)荣誉学士学位

UPU代号:CP55
PTPTN代号:B5278
修读年数:4年(8学期)

学习内容:
科技管理(高科技市场行销)的宗旨在于透过小班授课,让讲师能与学生有 近距离接触,学生将学习如何开发技能以在未来的市场领域里进行营销管 理工作及培养团队合作精神。教学方式将采用与相关企业的实际项目合作, 让学生了解运作过程,以增加未来受雇的机会。此科系所提供的大量专业 化选修课及实习使学生能适应高科技市场营销及发展个人事业。学生将掌 握了解市场的不稳定性及消费者心理的技巧,从而拟定更好的营销决策; 评估市场预算并转化市场投资为回报;分析客户及相关单位的回酬率;塑造国际市场盈利;利用市场分析作为实际竞争优势;了解品牌及产品管理战略。

此科系课程为最少4 年(8 semesters),最少129credit hours。该课程如下: 
SEMESTER
CODE
SUBJECT
CATEGORY
CREDIT
YEAR 1 SEMESTER 1
BLHL 1010
Foundation English Programme*
W
0
BLHW 1702
BLHL 1012
Islamic and Asian Civilization(TITAS)
Malay Language Communication***
W
2
BTMW 4012
Technology Entrepreneurship
W
2
BTMU 1013
Business And Organizational   Management
P
3
BTMU  1023
Management Of Technology
P
3
BTMP 1013
Business Mathematics
P
3
BTMP 1023
Principles Of Economics
P
3


TOTAL
16               
YEAR 1 SEMESTER 2
BKK  ----
Third Language
W
2
BPTU  1033
Technopreneurship
P
3
BTMP 1033
Principles Of Accounting And Finance
P
3
BTMP 1043
Principles Of Marketing
P
3
BTMP 1053
Business Statistics
P
3
BTMP 1063
Human Resource Management And Technology
P
3


TOTAL
17
YEAR 2 SEMESTER 1
BLHW 2403
Technical English
W
3
BKK  ----
Co-Curriculum I **
W
1
BTMP 2073
Business Laws
P
3
BTMP 2083
Information Systems Management
P
3
BTMP 2093
Operation Management
P
3
BTMP 2313
Consumer Behaviour
K
3

BTMP 2323
R&D Management And Commercialization
K
3


TOTAL
19
YEAR 2 SEMESTER 2
BLHW 2712
BLHW 2752*
Ethnic Relations
Malaysian Culture
W
2
BKK  ----
Co-Curriculum II**
W
1
BMCG 2323
Manufacturing Process
P
3
BMCG 2213
Fundamental Of Energy Management
P
3
BITG   2323
Database
P
3
BTMP 2333
Marketing And Distribution Channel
K
3

BTMP 2343
Supply Chain Management
K
3


TOTAL
18
YEAR 3 SEMESTER 1
BLHW 3403
English For Professional Communication
W
3
BENG 3013
Electric And Electronic Practices
P
3
BMFG 3113
Introduction To Manufacturing Systems
P
3
BTMP 3353
Branding And Packaging Technology
K
3
BTMP 3363
Promotion And Advertising Technology
K
3
BTMP 3373
International Marketing
K
3


TOTAL
18
YEAR 3 SEMESTER 2
BTIU 3926
Industrial Training
P
6
BITU 3946
Industrial Training Report
P
6


TOTAL
12
YEAR 4 SEMESTER 1
BLHC 4032
BLHW 1742
Critical and Creative Thinking
Malaysian Studies***
W
2
BTMP 4043
Business Plan
P
3
BTMU 4072
Final Year Project I
P
2
BTMU 4103
Research Methodology
P
3
BTMP 4383
High Technology Marketing Strategy
K
3
BTMP 4393
High Technology Marketing Research
K
3


TOTAL
16
YEAR 4 SEMESTER 2
BTMU 4084
Final Year Project II
P
4
BTM   - - - -
Elective I
E
3
BTM   - - - -
Elective II
E
3
BTM   - - - -
Elective III
E
3


TOTAL
13
TOTAL CREDIT
129
W: 大学必修科目   P: 普通核心科目    K: 课程核心科目   E: 特选科目
*如在MUET测试中低于BAND 4,需报读此科目。
**此科目可在任何一个学期报读,但在报读前请查询课外活动单位。
***此科目只有外国学生需报读。


Code
Subject
Category
Credit Hour


Elective Subjects
BTMP 2243
Innovation Management Strategy  
E
3
BTMP 3293
Change Management
E
3
BTMP 3513
Professional Ethnics
E
3
BTMP 3523
Industry Leadership
E
3
BTMP 4263
Technology Forecasting  and Planning
E
3
BTMP 4383
High Technology Marketing Strategy
E
3
BTMT 2083
Franchise and Retail Management
E
3
BTMT 2093
Network Management and Business Growth
E
3
BTMT 3143
New Capital and Risk Management
E
3
BTMT 3163
Consultancy and Coaching For Technopreneurs 
E
3
BTMT 4183
Business Plan II 
E
3

Third  Language
BLHL 1012
Malay I
W
2
BLHL 1112
Arabic I
W
2
BLHL 1212
Mandarin I
W
2
BLHL 1312
Japanese I
W
2



  










- 除了部分大学必修科目
(University Courses)以马来文教学外,课程核心科目(Core Courses) 和特选科目(Elective)
是以英文教学。

领域:
  • Marketing (市场营销)
  • Sales and Business Development (销售和业务发展)
  • Market Research (市场研究)
  • Trends Agencies (机构的趋势)
  • Communications and Events Agency (通信和活动机构)
  • Sales and Business Development (销售和业务发展)
  • Procurement Industry (采购业)
职业:
  • 市场及营销经理 (Sales and Marketing Manager
  • 采购员 (Buyer)
  • 关键客户经理 (Key Account Manager
  • 生产部经理 (Production Manager)
  • 贸易营销及分类部经理 (Trade and Marketing Category Manager)
历年积分平均数
2016/17/UTeM/FPTT/CP55
技术大学科技管理(高科技市场行销)荣誉学士
UTeM Ijazah Sarjana Muda Pengurusan Teknologi Dengan Kepujian (Pemasaran Teknologi Tinggi)

2014/15
2015/16
2016/17
S
M
D
L
S
M
D
L
S
M
D
L
平均数Mean
2.58
-
-
-
0.64
-
-
-
2.78
-
-
-
入学积分范围 Min-Max
2.50-3.09
-
-
-
2.25-3.59
-
-
-
2.00-3.67
-
-
-
众数 Mode
(
人数)
2.58(3),3.00(3)
-
-
-
3.17(4)
-
-
-
2.75(4)
-
-
-
华裔生总人数/该科系总人数
24/55
34/99
32/111

* S=STPM; M=MATRIKULASI; D=DIPLOMA;L=LAIN-LAIN (POLITEKNIK, FOUNDATION, A-LEVEL, ASASI  )

备注:
1所有数据只包括华裔生
2所有数据不包括课外活动分数
3
)积分只是参考资料,不是入学标准



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